Taking the Bullhorn to Businesses

Bad press is better than no press, they say.

While I can see the truth in some situations, i.e., Hollywood, the movers and shakers, in general I wouldn’t agree with the adage.

Take fabfitfun.com. I’m not singling them out on. They’re the first to spring to mind after yesterday’s post, giving them their deserved dings.

We are a society of information overload. The amount of CRAP on the Internet, in social media, and available at our fingertips at a moment’s notice — 10 moments if you’re working on a dinosaur laptop that creaks and creeps along like I am — is monumental, no doubt.

On the flip plus side, information that’s credible, valuable, helpful and worth reading is easily and widely disseminated.

And this is my approach with my writings/blog. “I’m not Ralph Nader’s daughter but I coulda been,” I often quip. My passion for consumer advocacy and holding companies to standards is palpable.

I could make a semi-career out of spreading the word on companies that measure up and those that don’t. My instincts are strong and my head smart and my words powerful, loud and on point. I don’t skirt around company failures OR successes.

Neither am I bound by political correctness in ANY way, shape or form! In fact, political correctness is such mountainous manure long shoveled by the libs and swallowed up by the public that I could write voluminous posts on that alone.

I won’t. Not today. Today’s about companies that suck and companies that succeed. And as a passionate consumer advocate type, I love spreading the word on them to those who are interested, who care and who actually hold companies to a standard and measure of quality anymore.

Most people don’t. It frustrates the hell outta me. By holding no company accountable, sloppy players are left off the hook. They’re allowed to slide by with substandard service or product and rotten customer care. Which, btw, is precisely my experience and foundation of public  complaint with fabfitfun.com.

On another day, I’ll write about the importance of consumers getting involved and stepping up to the plate when there is an issue — be it a positive or negative — with a company. Because it’s a two-way street, a relationship between consumer and company. Each has a role. Each has a responsibility. Companies that drop the ball are as guilty of business malpractices as consumers who drop the ball in not holding companies accountable or to any standard.

That’s my “spiel” today. In short, blogging is my bullhorn to let the world know who rocks and who sucks among businesses, whatever be their service or product.  Those who deserve kudos will receive them; those that have earned a thumb’s down will get those. I’m a fair person, objective and entirely unattached to outcome. I report the news and I move on.

In closing, were I fabfitfun.com, I’d be embarrassed and ashamed to be so damn unresponsive to ANYONE who’s attempted to communicate, repeatedly, to no effect; moreover, I’d be ponying up effusive (and overdue) apologies to all those who took the time to complete a lengthy editing test who received not even a token acknowledgment.

That’s rude, discourteous, unprofessional. It’s just bad business.

For any who read this far, thanks and see y’all around the corner …

Signed, she who coulda been Ralph Nader’s daughter but isn’t

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FabFitFun.com. — Edit to Flabby-UnFit-NoFun.com

Nothing ignites my ire like unresponsiveness.

Be it posters of job ads or housing (do NOT get me started on the hell that has become craigslist!), I think responding is essential as a courtesy and a respecting acknowledgment of the applicant.

America’s page overflow with lack of response. People think that simple manners aren’t necessary in their cars and behind their computer screens. They think the world begins and ends with them. They think that because they can’t see the faces of those sending emails, they don’t have to care. They get to be cold, inhuman, discourteous and get away with it.

It’s rude when anyone does it and in particular workplaces. I’m a rare breed, granted, because I still hold companies to standards. The bar’s set higher than with, say, posters of ads for housing. That is, responding to a job applicant is not only a human courtesy but a necessary display of professionalism. Take away both and that speaks volumes about that company. And for me, because I do hold companies to a basic standard of professionalism and responsiveness, my interest in working for them falls away.

That company today is FabFitFun.com

Under a theme of Life Lived Well, FabFitFun presents itself as a fun, loose, hip magazine focused on fitness, fashion, health and style. With articles like “4 Ways to Boost Your Brain Power,” “Best Outfits for your 2014 Workout” and “4 Delish Way to Dress Up Your Kale” — that’s “ways” by the way — FabFitFun is Cosmo meets Self magazines.

It’s  ironic I spotted the mistake in that hed on kale. Ironic because a month or two ago, I came across their online ad for copy editors. I’m a damn good editor. As a writer, I have not only such passion for the written word but a solid knowledge of and meticulous eye for the details, the nuts and bolts  of language. I’m a grammar nazi. From writing to editing, I hold myself to a very high standard in the craft of writing.

In that spirit, I took the FabFitFun editing test, which essentially was “find the 10 errors in this block of text.” There were more than 10, which I indicated in the test. Moreover, I went as far as to spot and correct the errors in their company introduction that accompanied the test! I’m just that committed to good writing.

Submitted the test AND the requested well-written cover letter. Waited. Waited. Waited and waited for an acknowledgment. Just a simple: “Thank you. We are in receipt of your test. We will get back to you in a week.”

Never arrived.

So I followed up.  Very important, to my standards, and woefully unappreciated by today’s employers. “Did you receive the editing test and cover letter? I’d appreciate a response” sorta message.

Again: Zip. Zero. Nada.

So after some time, I wrote AGAIN. By now, I wasn’t only frustrated, I was ticked off. I recounted the history of communications (or lack thereof). By this time, I was probing less for a response to the editing test and more for a HUMAN response.

What came back was an auto-reply “We’ve received your request (#XXXX) and will get back to you as soon as possible. Thanks for reaching out!”

That was two weeks ago.

So I wrote them one last time, informing them in carefully-crafted words what I thought of their responsiveness (not much) and their professionalism (even less).

I’m done with FabFitFun.com. They’ve revealed themselves to be unacceptably unprofessional and uncommunicative — oh, the twisted irony for a medium in the communications industry!

Moreover, I’d advise anyone looking to work for them to look elsewhere, unless your low standards allow you to work for a publication that evidently doesn’t give a shit about responding to emails. More precisely: responding.

Moral of the story: Run fast, run far from FabFitFun.com! Hey, it harkens to the very fitness they promote!